Skip to main contentJenny Hsiao Sanchez


I am a maker by heart, a design thinker by nature, and a professional multidisciplinary Designer.

It’s a gift to share stories and experiences with others. The career milestones listed below provide a timeline for growing my leadership, craftsmanship, collaboration, and other skills as a creative. Still, they are not representing my experience and ability at large.

If you would like to have a conversation to learn more about my career journey, please feel free to reach out.

Please visit my LinkedIn profile or contact me for a copy of my complete resume for additional information.

General info


Visual Design, UX Design, Experience Design, Product and Brand Strategy, Art direction, Ideation, Design Thinking.

I also have a professional career background in Graphic Design, Print Design, Packaging Design, and Mobile Design.


Expert with Sketch App, Mural, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Airtable, Keynote, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Github, Zenhub,

I am also knowledgeable with InVision, Github desktop, Visual Studio Code, Adobe After Effect, and other Adobe Creative Suite applications.


Illustration, photography, type, and printmaking.


The University of Texas at Austin, Bachelor of Fine Arts (BFA), Studio Art.

Austin Community College, Associate of Arts and Sciences (AAS), Graphic Design, Interactive Design, and Web Design.


Design Lead - Carbon for Website

March 2021 - present

Within the IBM Digital space, I support the revolution of, and I am an ambassador for the Carbon for adoption. I lead and oversee the development of the Carbon for website. Carbon for is the design system for makers, and the website is the source of truth for makers to find the tools, resources, and guidance to create a seamless experience for visitors.

I work closely with Design executives and Design Oppertation Lead on developing programs to elevating design and experience excellence cross-organization. I also lead Design How-to Series, a learning program, to support designer’s needs on knowledge learning around tools, framework, and domain knowledge needed to deliver impactful business outcomes.

IBM Enterprise Design Thinking Chapter Chair - Austin Chapter

Jun 2019 - Present

As a Chapter Chair, I cultivate conversations to find out the adoption needs to continually grow the Enterprise Design Thinking adoption to solve complex enterprise challenges. I facilitate meetups to touch on topics and training tools to meet the community adoption needs, and I lead the planning squad to provide leadership and contribution opportunities. All works are done outside of office hours and as my contribution to the design community.

Visual Design Lead - IBM Digital Growth & Commerce

Nov 2017 - March 2021

Worked closely with the Creative Director on the Carbon for Design System development and created best practices for raising design quality across the Digital Design and Growth design organization. Worked with cross-disciplinary designers on projects to revamp the experience. Collaborated with Design Operation Lead to grow design culture, elevate design process improvement, and co-led Weekly Design Guild for the Digital Growth & Commerce community.

Visual Design Lead - IBM Watson Group

Jan 2016 - Nov 2017

Worked closely with the Creative Director to drive cohesion design outcome across Watson offerings from the product perspective. Developed Sketch design kit and UX best practice guidance for cross-disciplinary designers to use as tools to deliver better experiences for end-users. Lead a biweekly Design Guild for the Watson Design community.

Visual Design Lead - IBM Systems & Technology Group

Oct 2014 - Jan 2016

Worked closely with the Design Manager to elevating the design quality of a young UX Design team of eight. Created strategies and establish best practices to adopt IBM Design Language into the design delivery and integrate Enterprise Design Thinking framework into the day-to-day work process across the design and engineer organization in System Strategy Group.

Kasasa by BancVue

Senior Art Director - Interactive

Nov 2013 - Oct 2014

Provided creative leadership to multi-disciplinary team crafting responsive and HTML websites, digital collateral, and print deliverables. Responsible for art direction, personnel management, design strategy, and developing process efficiencies to launch successful, scalable products. Involved in product development in all aspects from collaborating with designers, programmers, copywriters, strategists, user experience specialists, and production through post-website launch support.

Art Director

Dec 2010 - Nov 2013

Lead an energetic in-house creative team of eight. Responsible for raising the creative quality, oversight of the day-to-day productivity, content concepting, and design for award-winning print and web media.


Graphic Designer/Web Designer

Jul 2007 - Dec 2010

Worked on a variety of marketing projects for agency-wide clients in financial services. These projects include branding consultancy, visual identity designs, direct marketing solutions, and digital campaigns.

Legacy Inc

Graphic Designer

Apr 2005 - Jul 2007

Worked on a variety of marketing projects for agency-wide clients in adoption services. These projects include brand identity designs, marketing solutions in print.

MDS Advertising

Junior Designer

Aug 2004 - Apr 2005

Assisted in creating and designing a breadth of projects. These projects include annual report, branding, brochure, poster, and flyers for agency-wide clients.


Intern Designer

Feb 2004 - Aug 2004

Collaborated with designers in pr ojects such as branding, environmental graphics & wayfinding systems.